Samaritan's Purse Samaritan's Purse

The Situation

Samaritan’s Purse, the UK arm of an international relief and development agency, wanted to re-position itself in the UK market. The objective was to communicate the diversity of their development programmes through a number of fundraising campaigns. The challenge was to develop campaign sub-brands whilst building the Samaritan’s Purse master brand at the same time. After a successful integrated communications programme we were asked if we wanted to assist in transforming the entire marketing function, which was depleted because the team of 2 were in the process of moving on to other roles within the organisation.

The Solution

We orchestrated and delivered an interim outsourced marketing contract. We recruited a new marketing team that were capable of delivering the demanding new campaign schedule. For a period of 6 months we acted as interim Marketing Director and entire department (3 marketing executives), and for a further year this marketing department continued under the newly appointed in-house Marketing Director. During the initial 6 months, responsibilities included all strategic planning through to operational delivery.

The Outcome

The Outsourcing agreement was secured with minimal involvement of senior staff. We took the issue of a depleted marketing function off the hands of the senior team and made the problem ours. Through the setting of rigorous and demanding objectives, we ensured that the team functioned highly efficiently and effectively. Worthy of particular note, we introduced social media into the marketing mix. A successful Twitter and Facebook campaign was part of the 2009 Operation Christmas Child campaign.